Friday, August 14, 2015

Publishing industry's 'Super Thursday' to see more than 500 books published

Thursday in October heralds book industry’s major assault on the Christmas market

8 October will see more than 500 books published in preparation for Christmas.
8 October will see more than 500 books published in preparation for Christmas. Photograph: Graeme Robertson for The Guardian
The nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.

Or it might not even be a cook book: it could be a television star’s memoir – Sue Perkins, co-presenter of the Great British Bake Off, say, or soon to be Top Gear’s Chris Evans – or a football autobiography like Big Sam from manager and former player Sam Allardyce, or the thrilling working life of a pop star, like On the Road, marketed with the enticing query, “Want to know what really goes on during an Olly Murs UK tour?”

Or it might be a straight spin-off from a television programme, such as A-Z of Pointless from actor turned quiz show host Alexander Armstrong, Dick & Dom’s Christmas Jokes, or Gogglebook from the people who brought you Gogglebox.

The clues are in the announcement of more than 500 titles to be published on Super Thursday, 8 October, the publishing industry’s major assault on the Christmas market, previewed inFriday’s Bookseller.
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