Shelf Awareness
Getting a jump on the proposed redesign of the $10 bill to feature a woman's image, Book Soup, West Hollywood, Calif., has launched "a social media campaign--#JoanOnTheTen--in the hopes the U.S. Department of the Treasury will select Joan Didion," the Hollywood Reporter wrote.
Rob Bieselin, a graphic designer at Book Soup, initially debuted the idea on the store's sidewalk chalkboard. When "customers responded enthusiastically, Bieselin substituted a publicity photo of Didion for Hamilton, printed a 4-foot-long poster of the redesigned bill and hung it in the front window," THR noted.
Didion's novel Play It as It Lays "is a big L.A. voice and a bestseller at the store; people react to her image the same way for her literature and essays," said Bieselin. Book Soup is also giving away the Didion-adorned $10 bills with each book purchase.
Rob Bieselin, a graphic designer at Book Soup, initially debuted the idea on the store's sidewalk chalkboard. When "customers responded enthusiastically, Bieselin substituted a publicity photo of Didion for Hamilton, printed a 4-foot-long poster of the redesigned bill and hung it in the front window," THR noted.
Didion's novel Play It as It Lays "is a big L.A. voice and a bestseller at the store; people react to her image the same way for her literature and essays," said Bieselin. Book Soup is also giving away the Didion-adorned $10 bills with each book purchase.
No comments:
Post a Comment