Shelf Awareness
Barnes & Noble has expanded its selection of graphic novels and manga by doubling the space dedicated to these products at all stores, with the goal of increasing the variety of new releases, keeping backlist titles on the shelves longer and driving sales through "eye-catching" signage, improved organization of books and a permanent promotional space.
In addition to being well-timed with opening day of Comic-Con San Diego, the company's announcement yesterday also complements the chain bookseller's Get Pop-Cultured with Barnes & Noble campaign, which will celebrate Graphic Novels and Manga with events and promotions, including DC Comics Days (July 8-12), Manga Mania (July 19) and Fangirl Friday (July 24).
In addition to being well-timed with opening day of Comic-Con San Diego, the company's announcement yesterday also complements the chain bookseller's Get Pop-Cultured with Barnes & Noble campaign, which will celebrate Graphic Novels and Manga with events and promotions, including DC Comics Days (July 8-12), Manga Mania (July 19) and Fangirl Friday (July 24).
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