Shelf Awareness
In a Medium piece headlined "I don't want to buy books from Amazon anymore!", Will Cookson discussed the BookIndy Google Chrome extension, the website he created that "gives you the price of the book in your local bookshop while browsing" Amazon's U.K. website. He came up with the idea after asking himself the question: "Can you promote local independent bookshops on the very system that's designed to destroy them?"Cookson "wanted to build something that doesn't compete head-on with the Amazon machine, but embraces it, augments it and nudges you towards the local option to buy." He listed his "biggest revelations in building and using BookIndy":
- Amazon isn't always cheaper than your local bookshop.
- Books are sometimes out of stock on Amazon, but in stock at your local bookshop.
- Bookindy uses a brilliant service for independent bookshops called Hive, who deliver books directly from the wholesaler.
- Direct price comparison of books becomes strangely addictive!
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