Tuesday, April 21, 2015

Personalised picture book becomes runaway bestseller

After winning the highest-ever valuation on BBCTV’s Dragon’s Den, The Little Girl (or Boy) Who Lost Her (or His) Name – designed for individual children – sells 500,000 copies

Little Boy Who Lost His Name
Each to his own ... the Lost My Name founders (l to r) Tal Oron, Asi Sharabi, Pedro Serapicos and David Cadji-Newby Photograph: PR
David Cadji-Newby used to get an email alert every time a copy of his personalised picture book was bought from his website. There would be just a few a day, until, shortly before Christmas in 2013, sales suddenly took off.

“My email was going ‘ping, ping, ping’, I thought it was broken. I was thinking ‘oh my God, what’s happening?’” said Cadji-Newby today. The book, a beautifully illustrated hardback which creates a personalised story around the letters of a child’s name, has now sold 500,000 copies to date, according to its publishers.

Not available on the high street or from Amazon, The Little Girl/Boy Who Lost Her/His Name sold 132,000 copies in the UK alone in 2014, says the publisher, more than Julia Donaldson’s hit picture book Superworm, making it the biggest-selling picture book of last year. And sales in the UK so far this year are already topping 20,000.
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