The Sense of Style The Thinking Person’s Guide to Writing in the 21st Century

The bestselling author of The Language Instinct deploys his gift for explaining difficult ideas in a short and entertaining writing guide for the 21^st century

What is the secret of good prose?  Does writing well even matter in an age of instant communication?  Should we care?  In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style. 

More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books.  But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery.  Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous guides with reason and evidence. 

This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world.  Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.

About the author: 

An award-winning cognitive scientist and public intellectual, Steven Pinker is also Chair of the Usage Panel of the American Heritage Dictionary and the lauded author of bestsellers such as The Language Instinct, Words and Rules, The Better Angels of Our Nature and The Stuff of Thought: Language as a Window into Human Nature. He is Johnstone Family Professor in the Department of Psychology at Harvard University and lives in Boston and Truro, Massachusetts.

THE SENSE OF STYLE: THE THINKING PERSON’S GUIDE TO WRITING IN THE 21^ST CENTURY

NOVEMBER 2014 | RRP $37.00 | ALLEN LANE (PENGUIN BOOKS)