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Bloomsbury will encourage schools, bookshops and libraries to
take part in the first Harry Potter Book Night, which will be held on 5th
February 2015.
“Following some in-depth market research, we decided a moment
in the book calendar year to celebrate Harry would reawaken the excitement
of the midnight openings which were such a mark of the original
publications,” said Emma
Hopkin, m.d. at Bloomsbury Children’s Books.
“It will remind the fans about Harry Potter, and also be a
good opportunity to introduce the books to new readers.”
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HarperCollins has claimed the highest ever number of shortlist
nominations in the four years of The
Bookseller’s FutureBook Innovation Awards. HC has nine nods
across the nine categories in the book trade’s premier digital awards,
including three in the Best Use of Digital in a Marketing Campaign, for its
HarperCollins Virtual Romance Festival, launching the #BookaDayUK Twitter
hashtag, and the promotion of Sophie Hannah’s Monogram Murders.
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Hachette UK is beta testing its own author and agent portal,
and will launch it "fairly soon", group communications director
Clare Harington has told The
Bookseller.
The news comes as Hachette Book Group in the US announced the
launch of its own portal within hachettebookgroup.biz, the company’s
business platform.
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