Saturday, August 02, 2014

The Catholic Book Trade: Brand Loyalty for Niche Publishing

Today's Feature Story:


One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.
Discussion:


It has become harder and harder to keep Catholic authors who began their careers with small, niche Catholic houses loyal once they become popular.
More News from PP:


On the Kindle forum, Amazon said it wants to price most ebooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree.
From the Archives:


Norway’s Bible Society turned a new translation of the Bible into a surprise bestseller by marketing more like a pop culture novel than a religious text.

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