Two branding experts argue that
the future for publishers lies in going direct to consumer, offering examples
of companies that have succeeded.
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Popular Japanese authors such as
Keigo Higashino and Kotaro Isaka, and prize-winners, are being translated
quickly and sold in South Korea, China and Taiwan.
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More from PP:
The editor and translator of Olga
Grjasnowa’s All Russians Love Birch Trees, as part of the Publishing
the World book club, reflect on the novel and publication.
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From the Archives:
In Germany, where fixed price laws
demand a level playing field, Amazon’s KDP gave its self-published authors an
edge when it came to ebooks.
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Tuesday, March 18, 2014
Why Book Publishers Need to Think Like Amazon
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