The awards are given to publicists responsible for the best PR campaigns of 2012, with a ceremony taking place in London last night (13th February). The campaigns are judged according to "the publicist’s use of imagination, careful thought and effective planning".
Bush won the London Book Fair Award for Hardback Celebrity with Citizen Sigmund for Rod: The Autobiography by Rod Stewart (Century), and the Daily Mail Award for Paperback Original Fiction with Natalie Higgins for Fifty Shades of Grey by E L James (Arrow).
RHG's sweep continued with Fiona Murphy's win of the Hardback Fiction Award, supported by The Reading Agency, for Laurent Binet's HHhH (Harvill Secker), and the Nielsen Award for a Generic Campaign, which went to Lynsey Dalladay for her work on Terry Pratchett 2012.
Hachette won two: the PPC Award for Hardback Non-Fiction went to Emma Knight and Emilie Ferguson for A Street Cat Named Bob (Hodder) while the Waterstones Award for Second Edition Paperback went to Sam Eades for her work on The Snow Child by Eowyn Ivey (Headline).
Penguin's Maria Garbutt-Lucero won the Best Newcomer Award, sponsored by IndieBound UK for her campaign for The Signal and the Noise by Nate Silver (Allen Lane), while The Bookseller Award for a Children's Book went to Tania Vian-Smith for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney (Puffin).
And the Foyles Award for Paperback Original Non-Fiction went to Katherine Josselyn's work on Revolution 2.0 by Wael Ghonim (Fourth Estate).
The chair of this year's judging panel was Waterstone’s Jon Howells. The judges comprised: Katie Allen from The Bookseller; Mo Siewcharran from Nielsen; Foyles' Miriam Robinson; Jane Mays from the Daily Mail; Katie Morris from The London Book Fair; and Sandeep Mahal from The Reading Agency.