Thursday, February 28, 2013

Nudging UK Book Discovery Toward the Mainstream

By focusing on movie tie-ins and visual curation, UK app developers of The Nudge List hope to attract book buyers not accustomed to using traditional book sites.
Millions of dollars are spent on apps and websites touting superior book discoverability, but there's yet to be a category killer and skepticism is mounting.
More News from PP:
Lewis Lapham, editor of Lapham's Quarterly, believes we are still in the experimental phase of digital media, waiting for the next online Shakespeare to emerge.
This Friday, booksellers Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, will announce a new project. Speculators say it may be an ebook platform.
From the Archives:
Book discovery about connecting with people, not technology, noted several speakers Digital Book World Discoverability & Marketing Conference last summer.

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