Friday, January 04, 2013
Penguin, Puffin and The Snowman Get Closer
As publishers have always been in the content and rights business but have long been restricted by the book format. Now the digital world offers new forms and licensing opportunities and enables publishers to redefine their role in the development and exploitation of content and rights and also build brands.
An example is the recent move by Penguin to take full ownership of Snowman Enterprises Limited (SEL). This logical acquisition means that Penguin now control not just the traditional book rights but the film, TV, digital and merchandising rights to Raymond Briggs' classic, The Snowman. The Snowman has accumulated over 8.5 million sales worldwide and has become synonymous with Christmas today.