Wednesday, January 23, 2013

Jamie Oliver goes live with Food Tube on YouTube

By  - paidContent

food tube feature art
Star cook Jamie Oliver went live with his new YouTube channel dubbed Food Tube Monday, with Oliver showing off some of the things to come during a fast-paced half hour live show. Oliver’s new channel is one of 60 European channels that received sizeable advances to produce original content for the site.

“We want to make you happy. We want to give you food shows with attitude,” said Oliver during Monday’s live stream, adding that the idea was to take some of the most popular food topics online — like cooking chicken — and give them the Jamie Oliver treatment. This will include live shows, recipes from around the world (including street food cuisine) and foodie Q&A time with viewers.

One of Food Tube's contributors is YouTube cook Barry Lewis.
One of Food Tube’s contributors is YouTube cook Barry Lewis.

YouTube started to pour money into original content production when it invested a reported $100 million into channels from Hollywood celebrities, traditional news organizations and YouTube stars at the end of 2011. However, not all of those channels were able to attract significant viewership on the site. In November, news broke that YouTube renewed less than 40 percent of its original channel line-up – a number that is strikingly similar to the renewal rate of traditional TV shows.

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