Wednesday, January 30, 2013

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.
There is a lot of kitchen-sink wisdom about how to best leverage the potential of social media to market books. What are your best practices? And why do they work?
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More News from Publishing Perspectives:
Porter Anderson's weekly curation of the best web postings for authors takes in the UK's growing consternation over 20p ebooks, Amazon's untrustworthy reviews and more.
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To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the forefront of innovation and creative editorial choices.
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From the Archives:
Silicon Valley tech analytics startup CoverCake was created exclusively for the publishing industry to track the impact of social media on campaigns.
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