Tuesday, November 20, 2012

Read the Book, Buy the Real Estate

By Published: November 16, 2012

ABOUT 60 women gathered inside a condominium on Liberty Street in the financial district on a Sunday evening not long ago to hear Dana Adam Shapiro read from his newly released book, “You Can Be Right (or You Can Be Married): Looking for Love in the Age of Divorce,” a journalistic investigation into why so many marriages fail. The women were also there to buy lingerie, get a psychic reading — and inspect the $2.68 million triplex condo for sale.

Patricia Wall/The New York Times

The topic had relevance to Heather Knapp, a 29-year-old marketing executive, who is dating a divorced man. “My boyfriend’s an open book, he tells me a lot,” she said, “but I was interested to hear someone else’s take on the experience.” In addition to the apartment, Ms. Knapp, who lives on the Upper East Side, was curious about the increasingly residential financial district.

This event, mixing an author and a condo, is just one of many such gatherings that have taken place at buildings across Manhattan in recent months. Many have been organized by Divalysscious Moms, a company that puts on events for New York-area mothers. Founded by Lyss Stern five years ago, it has 465,000 members. Ms. Stern hosts a book club, exclusive shopping events, makeovers, and other occasions for moms with and without their kids. 

In the last year she has brought E. L. James, Kathie Lee Gifford, Laurie David, Soleil Moon Frye and other authors together with the mothers in her network for readings in multimillion-dollar apartments for the purpose of selling books and real estate. “Authors are selling books and the books give such value to the events,” Ms. Stern said. “There is no better way to get buyers into these beautiful apartments.”  

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