Tuesday, November 20, 2012

Pippa Middleton book number one in Kensington and Chelsea as friends rally round

Finally Pippa Middleton has something to Celebrate, as friends and family rally round to boost her party-planning book to number one at the upmarket stores of Kensington and Chelsea.

Pippa Middleton at the launch party of her party-planning book, Celebrate, at Daunt Books in London
Pippa Middleton at the launch party of her party-planning book, Celebrate, at Daunt Books in London Photo: Lewis Whyld/PA

Pippa Middleton's party-planning book Celebrate is said to be flying off the bookshelves of upmarket book shops, including Foyles, Hatchards and Daunt stores in exclusive areas of London.
Shops in Reading, close to her family home in Bucklebury, Berks, have recorded particularly good sales as friends and neighbours flock to show their support.
The book, which appears to appeal to a very particular set of hosts, has been the number one bestseller in Foyles and Hatchards bookshops in London, where hundreds of signed copies have already been snapped up.
The well-heeled residents of West London have rushed to buy copies, with Waterstones shops in Kings Road, Chelsea, and South Kensington reporting it as a top seller following the high-profile launch.
The financiers and executives of Canary Wharf also appear to yearn after hosting tips from Miss Middleton, with publishers Penguin claiming it has sold well in the Jubilee Place branch of Waterstones.
The relative success of Celebrate at the select group of book stores contrasts with less impressive sales in the rest of the country, with the book languishing at just 273 on the bestseller chart on Amazon.
Customers have criticised it for its simple approach, with Christmas tips including words of wisdom such as: "Turkeys are perfect for feeding larger gathering".
A chapter on entertaining children advises: "For parties, wrap a small gift. Sit everyone in a circle and ask them to pass the parcel." Other tips include: "Store cupboards, drawers or boxes should be packed full of useful odds and ends."

The marked difference in book sales has been explained both by the willingness of Miss Middleton to sign copies in select stores, and the diligent support of her friends and family.
Karin Scherer, from Hatchards, said: "It's been our bestseller for the last three weeks running.
"The reports are that it's not selling so well in other shops, but we've been very fortunate.
"She [Pippa] has been in twice now to sign books and it appeals very well to our customers. They have flown off the shelves.
"I think a lot of our customers know her personally and of course want to support her. We're delighted that it's doing so well." 
Full article at The Telegraph

No comments: