Saturday, November 10, 2012

Former Borders Australia online store tackles Amazon with 10% off price pledge

Friday, 09 November 2012 - Smart Company - Patrick Stafford

The pledge comes as the domestic online market continues to compete against offshore sales. Booksellers in particular have had a tough time, competing against international giants like Amazon and other department stores.
But the promise to cut prices also forms part of a re-education campaign, with the company struggling to shed the bad reputation it received when it was part of Borders.
"There was some damage to the brand in administration," says Bookworld chief executive James Webber. "We traded using the Borders name last year, and we did okay, but it's clear to us that it'll be harder to re-engage using the Borders brand than if we launched something new."
Webber told SmartCompany he believes there's an opportunity to undercut these global powerhouses, saying local customers would prefer to buy from Australian stores.

"There is a misconception in Australia that there aren't local alternatives that can either meet price or delivery with Amazon, and we want to change that."
Bookworld is promising free shipping and delivery within two to three days of books that are located in the country. Some others take between 10 to 14 days, which is on par with Amazon's cheapest delivery rates.

Full report at Smart Company

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