Wednesday, November 14, 2012

Books as Brands


Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales
 "It's like a billboard for the books," explains Valerie Garfield, Simon & Schuster's v-p and publisher for novelty and licensed publishing. Products or media extensions can pique retailers' interest, she says. "It's hard to get the attention of the consumer and the buyers. This gives us a conversation to have." 

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