Peter Rabbit turns 110 - marked by website relaunch

20.03.12 | Charlotte Williams - The Bookseller

Frederick Warne has teamed up with digital design agency tictoc to relaunch the Peter Rabbit website as the Beatrix Potter character celebrates its 110th anniversary.

The website, www.peterrabbit.com, includes an interactive timeline of Beatrix Potter's life, information on her art and books, games for children and learning resources. The site will also be updated with details of Beatrix Potter-related events and exhibitions taking place across the world.
It also enables users to go behind the scenes at the World of Beatrix Potter in the Lake District, and provides links to the publishers of Peter Rabbit in different territories.
Frederick Warne publishing director Kate Hayler described the site as "beautiful and easy to use" and said it was designed to help Peter Rabbit fans "find out more about [the characters] and their fascinating creator, Beatrix Potter".
A new Peter Rabbit tale, the 24th, will be published in September this year, written by actress and screenwriter Emma Thompson.

• RELATED STORIES

• Mallory and Burke promoted at SphereSphere has promoted two sen...
• Two more from Pitcher for OrionOrion imprint Indigo has ac...
• Allen Lane to explore Shakespeare's world in 20 objectsAllen Lane will be publishi...
• Philip Murnin wins Sceptre awardThe Sceptre Prize for emerg...
• Pullman rewrites Grimm's Tales for Penguin PressPenguin Press will be publi...