Tuesday, August 16, 2011

Melville House’s “HybridBook” Marries Print and Digital


Publishing Perspectives
“Our goal is to feature hilarious, fascinating, off-beat, and quirky content...to present these classic titles in fresh new ways while embracing digital as a whole, demonstrating that digital and print can exist together.” — Dennis Loy Johnson, publisher, Melville House


HybridBooks from Melville House are print editions that come “enhanced” QR Codes which, via the wave of a cell phone or tablet camera with QR code reading software, enable instant free access to supplemental digital material, including curated texts, essays, maps, illustrations, and even recipes.


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