Wednesday, August 17, 2011

Amazon Set to Publish Pop Author


By , New York Times, Published: August 16, 2011

SAN FRANCISCO — Amazon moved aggressively Tuesday to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the wildly popular self-help guru for young men.
Ben Sklar for The New York Times
The author Timothy Ferriss.

The terms were not disclosed. But Mr. Ferriss said in an interview, “I don’t feel like I’m giving up anything, financially or otherwise,” by signing with Amazon.
Amazon has been publishing books for several years, but its efforts went up several notches in visibility when it brought in the longtime New York editor and agent Laurence Kirshbaum three months ago as head of Amazon Publishing. “I hope we can do some exciting, innovative things,” Mr. Kirshbaum said on Tuesday. “But I don’t want to overpromise.”
Or get his friends in the business worried. “Our success will only help the rest of publishing,” he said.
Traditional publishers do not necessarily believe that. Some are downright nervous about the intentions of Amazon, with its deep pockets and a unparalleled distribution system into tens of millions of living rooms and onto electronic devices.
Some independent bookstores have already said they do not intend to carry any books from the retailer, not wanting to give a dollar to a company they feel is putting them out of business.
Mr. Ferriss’s first book, “The 4-Hour Workweek,” has been on The New York Times Advice best-seller list for 84 weeks, and his second, “The 4-Hour Body,” for 33 weeks. Both are published by Crown, a division of Random House.
Amazon will publish his next work, “The 4-Hour Chef,” in the spring — as a hardcover, an e-book and an audio book.
The 34-year-old Ferriss is a natural choice to be the first Amazon Publishing writer. He is adept at new media (270,000 Twitter followers), expert at publicizing himself (the readers of Wired magazine gave him the self-promoter of the year award in 2008), and a start-up investor who sees nothing but shiny promise in technology.
“Amazon has a one-to-one relationship with every one of their customers,” the writer said. “You can just imagine the possibilities that opens up.”    
Full story at New York Times.   

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