Book2Book - 17 Jan 2011
Even though publishing in India is an established and growing industry, it has proven difficult to quantify. No comprehensive estimate is available of the size of its English and vernacular language markets because of the huge number of "unorganised" publishers and retailers. Precise sales figures for individual titles are often difficult to obtain.
The quiet launch, two months ago, of Nielsen's Bookscan system will attempt to change that.
thenational.ae
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