There was e-book news on Monday at Apple’s Worldwide Developers Conference: Steven P. Jobs, Apple’s chief executive, said that big publishers had told him that sales of e-books for the iPad now accounted for 22 percent of all e-book sales.
Amazon.com can pretty much dismiss that number as overstated — but its execs still have good reason to worry about the threat Apple poses to the Kindle.
The 22 percent number means little because it does not reflect the entire publishing industry. Most small publishers, along with one of the largest in the world, Random House, do not sell books through Apple.
Amazon has always been particularly strong at selling lesser known books in the so-called “long tail” of publisher’s catalogs, many of which Apple does not yet carry.
Full story at NYT.
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