Monday, December 08, 2008

Jamie Oliver to launch own magazine

Report from The Guardian:

Jamie, the debut magazine (pic left) from chef Jamie Oliver
He grins out of television screens, books, newspaper pages, and of course Sainsbury's ads - but Jamie Oliver apparently feels he needs a little extra media profile.
Enter the bi-monthly Jamie Magazine, hitting the shelves Thursday and funded to the tune of £250,000 by none other than Oliver himself.
With an initial print run of 140,000, the magazine will be exclusive to WH Smith for the first three issues, and make readers feel as if they are "being invited round to Jamie's house", according to the magazine's editor, former Gourmet Traveller editorial director Andy Harris.

Oliver's wife Jools writes a column, and the chef says he wants to create "a more personal relationship" and promises it won't be "yet another cooking mag".
So aside from the promise of yet another glimpse of Oliver's house, family and friends, what will your £3.95 buy you? More than 100 recipes - which does rather suggest it is "another cooking mag".

There is a Q&A with Oliver and his mate Brad Pitt, who reveals that Angelina Jolie isn't much cop in the kitchen (the best meal she has ever cooked for Pitt was "cereals").

And there is a feature on Oliver's poker evenings at Dexter Fletcher's house with other celebrity mates ("ah yes, Dexter! Baby Face in 'Bugsy Malone'", Oliver writes) and the grub they bring to the table.
And for more go to Jamie's website for his own take on his new magazine.
When will it be available in NZ? The Bookman, leader of Jamie's NZ fan club, can't wait to get his hands on a copy. Perhps someone in the UK who has already read the first issue could send their comments to Beattie's Book Blog?
Or perhaps his publishers, Penguin Books, could ascertain when the first issue will arrive in NZ?

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