Tuesday, September 09, 2008

New E-Newspaper Reader Echoes Look of the Paper

CAMBRIDGE, Mass. — The electronic newspaper, a large portable screen that is constantly updated with the latest news, has been a prop in science fiction for ages. It also figures in the dreams of newspaper publishers struggling with rising production and delivery costs, lower circulation and decreased ad revenue from their paper product.
Left -
Plastic Logic/Sony/Kevin P. Casey for The New York Times

The Plastic Logic reader, left, has a screen the size of a sheet of paper for a copy machine. Center, Sony’s eReader; right, Amazon.com’s Kindle. The Plastic Logic device, which is yet to be named, can be updated wirelessly and store hundreds of pages of documents.
While the dream device remains on the drawing board, Plastic Logic will introduce publicly on Monday its version of an electronic newspaper reader: a lightweight plastic screen that mimics the look — but not the feel — of a printed newspaper.

The device, which is unnamed, uses the same technology as the Sony eReader and Amazon.com’s Kindle, a highly legible black-and-white display developed by the E Ink Corporation. While both of those devices are intended primarily as book readers, Plastic Logic’s device, which will be shown at an emerging technology trade show in San Diego, has a screen more than twice as large. The size of a piece of copier paper, it can be continually updated via a wireless link, and can store and display hundreds of pages of newspapers, books and documents.

Richard Archuleta, the chief executive of Plastic Logic, said the display was big enough to provide a newspaperlike layout. “Even though we have positioned this for business documents, newspapers is what everyone asks for,” Mr. Archuleta said.
For the full report go to the NYT online.

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